Case study · Arcade game
Binxi Cat
One tap, total destruction. A pixel cat with a philosophy (everything falls) wrapped in a daily challenge, streaks, and a reason to come back tomorrow.
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A "tonight" hub that gives you a reason to open the app after the game is over.
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Daily tasks that stack across every run: small goals, quick payoffs.
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Streaks unlock cosmetics: a halo for showing up seven days running.
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Every result is a shareable moment, with commentary from a cat who judges you.
The idea
A one-thumb arcade game built around a single, universally understood truth: cats knock things off shelves. Tap, and Binxi swats whatever drifts into reach. The whole game is legible in one second. The depth is in the timing, the daily challenge, and the cat's attitude.
The approach
The hard part of a casual game isn't the first tap. It's the second day. Binxi wraps the core loop in the things that bring people back: a shared Daily run everyone plays, stackable daily tasks, streaks that unlock cosmetics, and a result screen engineered to be screenshotted.
Binxi himself does a lot of the work. His running commentary gives each score a voice, so a wipeout is funny instead of frustrating and a new best feels like a bit shared with a friend.
What we built
A native iOS game in Swift and SpriteKit: one-tap gameplay across difficulties, a daily challenge, a level-based journey, daily tasks and streaks, unlockable characters and cosmetics, and share cards built for the result moment.
Contact
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