CASE STUDY · HEALTH & FAMILY

Dawn

A calm, private baby tracker that does the math for you. Log a feed, nap, or diaper in one tap. Every insight is worked out on your iPhone, and nothing leaves it.

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RoleDesign & development
PlatformiOS
StackSwift · SwiftUI
StatusIn development

A predicted nap window, "Golden Hour," with how confident it is, and why.
Ask a plain question about the day. The answer is computed on device.
Feeds, sleep, and diapers become a readable rhythm, not a spreadsheet.
Small, human moments, like making it through the night.

The problem

New parents are exhausted and surrounded by trackers that demand an account, push upgrades, and turn a baby's day into charts you still have to read yourself. The data lands on someone else's server, and none of it answers the only question that matters at 3 a.m.: what now?

The approach

Dawn logs a feed, nap, or diaper in a single tap, then does the interpreting for you, predicting the next nap window, answering plain questions, and surfacing the day's rhythm at a glance.

All of it is computed on the iPhone. There is no account and nothing is uploaded, so a family's most personal data simply stays with the family. The tone stays human rather than clinical, with quiet moments that acknowledge how hard the night was.

What we built

A native iPhone app in Swift and SwiftUI: one-tap logging, an on-device nap predictor with a confidence read, a private natural-language "Ask Dawn," and an insights view with day-rhythm and trend charts. Private by default: no account, nothing shared.

CONTACT

Building something in this space? Let's talk.

[email protected]

A sentence or two about your product and timeline is plenty. I reply within 2-3 business days.